Jacksonville Tomato Fest

Prepare to paint the town red at the Jacksonville Tomato Fest, a wildly popular East Texas celebration that honors the region’s rich agricultural heritage with juicy enthusiasm. Held annually in the former Tomato Capital of the World, this vibrant street festival transforms downtown Commerce Street into a massive tribute to everyone’s favorite fruit-posing-as-a-vegetable. Visitors can dive into a packed schedule of quirky and delicious activities, including fierce tomato eating and peeling contests, an impressive salsa competition, and an eye-catching car and motorcycle show. Beyond the produce, the multi-block party features hundreds of local vendors, an all-day farmers market, live entertainment stages, a dodgeball tournament, and tennis and soccer games. Whether you are hunting for artisanal crafts, indulging in free tastings of farm-fresh goods, or simply soaking up the iconic small-town charm, this legendary community bash serves up a spectacular slice of seasonal flavor and homegrown fun for the entire family.