Ford Holiday River Parade

Prepare your retinas for a holiday glow-up of epic proportions at the 45th Annual Ford Holiday River Parade and Lighting Ceremony in San Antonio. Instead of fighting over leftover turkey, head to the world-famous San Antonio River Walk the day after Thanksgiving as it transforms into a dazzling winter wonderland. The 2026 spectacular embraces a Merry Movie Magic theme, featuring beautifully illuminated floats and entertainment barges dedicated to the greatest holiday films ever made. Watch in sheer awe as 200,000 sparkling lights are officially switched on across the towering cypress trees, making your own tangled string of house lights look thoroughly underwhelming. With Santa and Mrs. Claus bringing the glitter and glee, plus exceptional riverside dining packages, this floating festivity is the ultimate way to kick off the season.